机械设备出口 GEO：进入 AI 的供应商推荐名单
机械设备采购决策链长、客单价高，买家在前期调研阶段大量使用 AI：找设备类型、比认证、问售后。B2B 机械的 AI 回答里引用的多是行业目录和技术内容站——这恰恰是制造商自己能占住的位置。
海外买家正在问 AI 什么
真实买家问题分六类意图——注意它们大多不含任何品牌名： 买家认识你之前的问题，才是获客问题。
发现 Discovery
"reliable CNC machine manufacturers in China for export"
产品 Product
"automatic packaging machine for food industry China price"
报价 Commercial
"FOB price injection molding machine 200 ton from China"
法规 Regulation
"EAC certification requirements for exporting machinery to Russia"
信任 Trust
"how to verify Chinese machinery supplier before ordering"
对比 Comparison
"Chinese vs European industrial equipment for mid-size factories"
这类问题的 AI 回答里有没有你，决定新买家能不能发现你——这正是我们持续采样监测的对象。
主要出口市场档案
来自 ExportGEO 行业知识库——这些真实贸易事实（港口/条款/认证/法规）会注入 买家问题生成与内容 Brief，让监测和内容都贴着实际贸易走。
俄罗斯 RU
到货港：Vladivostok、St. Petersburg、rail via Manzhouli/Zabaikalsk
报价条款：CIF Vladivostok、DAP border crossing、FOB China port
准入认证：EAC (TR CU 010/2011 machinery safety)
法规要点：EAEU customs clearance; EAC declaration/certificate per machinery type；spare parts & service network is the top trust question since western brands exited；winter-package specs (cold start, cabin heating) expected
热门品类：excavators 20-30t class、wheel loaders 3-5t、truck cranes 25-50t
买家画像：Dealers replacing western/Japanese fleets with Chinese brands; Russian-language queries; financing and parts stock questions dominate.
沙特阿拉伯 SA
到货港：Jeddah Islamic Port、King Abdulaziz Port (Dammam)
报价条款：CIF Jeddah、CIF Dammam、FOB China port
准入认证：SASO conformity (SABER platform)、GCC/GSO standards
法规要点：SABER shipment certificate required per consignment；giga-project construction demand (NEOM class) drives fleet procurement；hot-climate spec (cooling, dust filtration) expected
热门品类：excavators & wheel loaders、diesel generators by kVA、concrete batching & pumps
买家画像：Project-based procurement with financing questions; Arabic + English queries; SASO/SABER is the compliance gate.
阿联酋 AE
到货港：Jebel Ali (Dubai)
报价条款：CIF Jebel Ali、FOB China port
准入认证：GCC/GSO conformity、ESMA conformity where applicable
法规要点：major re-export hub — buyers often free-zone traders serving Africa & CIS；used/refurbished machinery trade significant alongside new units；fast customs clearance; free-zone warehousing common
热门品类：generators by kVA、excavators & backhoe loaders、forklifts & material handling
买家画像：Dealers and re-exporters expect fast WhatsApp quotes with tiered pricing; English queries.
印度尼西亚 ID
到货港：Tanjung Priok (Jakarta)、Surabaya
报价条款：CIF Jakarta、FOB China port
准入认证：SNI marking where applicable、PIB import declaration
法规要点：import licensing (API) and registered-importer requirements；local agent/after-sales presence expected for heavy equipment；mining & plantation sectors drive demand (nickel, palm)
热门品类：excavators for mining/plantation、generators、agricultural machinery
买家画像：Mining & plantation contractors; Bahasa + English queries; parts availability in-country is the key objection.
阿尔及利亚 DZ
到货港：Port of Algiers、Port of Oran
报价条款：CIF Algiers、FOB China port
准入认证：pre-shipment conformity inspection、francophone documentation
法规要点：import program licensing regime for equipment dealers；government infrastructure projects drive procurement cycles；French/Arabic documentation expected
热门品类：construction machinery、diesel generators、agricultural equipment
买家画像：French-language queries dominate; public-project tenders and financing terms are common questions.
机械设备的 GEO 要点
- 认证内容是准入型流量：EAC（俄语区）、SASO（沙特）、SNI（印尼）——买家必须搞懂的问题，写透一个认证就是一个内容族。
- 技术参数要可被 AI 读取：型号/产能/功率的结构化表格与 Schema，决定 AI 能否把你的设备匹配进"XX 吨级""XX 产能"类问题。
- 售后与备件是信任胜负手：海外安装、培训、备件供应的真实说明，直接回答 "after-sales support" 类高频疑虑。
- 案例内容权重高：行业+国家维度的交付案例（"印尼食品厂包装线"），是 AI 推荐时最强的证据类引用。